Efficiency and accuracy are everything in the competitive world of SaaS sales.

As your business grows, managing complex pricing models, custom quotes, and product configurations can quickly become overwhelming. That’s where a Configure, Price, Quote (CPQ) solution comes in - helping to streamline your sales process, reduce errors, and help your team close deals faster.

But a CPQ tool isn’t a one-size-fits-all solution. For some businesses, the benefits can be transformative. For others, the cost and complexity might outweigh the advantages - at least for the time being. 

So how do you know if your SaaS business is ready to invest in a CPQ tool?

In this article, we’ll walk you through 10 clear signs that it might be time to adopt a CPQ solution—and 5 reasons you might want to hold off. By the end, you’ll have a better sense of whether a CPQ tool is a smart move for your business right now.

‍

10 Signs You Need a CPQ Solution

‍

1. Your Company's Product Configurations Are Complex

‍

⚠️ Complexity is subjective - but if your products or services involve complex configurations, such as add-ons, contingent products, and bundling options, leading to frequent errors in quotes.

‍

✅ CPQ tools help to simplify complex product and service configurations, ensuring accuracy and consistency.

2. You Encounter Frequent Pricing Errors

‍

⚠️ Your sales team often makes mistakes in pricing due to complicated discount structures, tiered pricing, multi-year discounts, or other types of custom pricing models.

‍

✅ CPQ tools allow you to automate pricing rules, discount approvals, and ensure compliance with company policies.

3. You Struggle To Manage Renewals and Upsells

‍

⚠️ Upsells and renewals are a nightmare for Sales, Customer Success, and Finance due to difficulty tracking and reconciling changes in revenue across accounts through the customer lifecycle.

‍

✅ CPQ systems streamline renewals and upsell opportunities by presenting accurate, pre-approved quotes, and reconciling changes in revenue automatically.

4. You Rely On Subscription-Based Models

‍

⚠️ Managing different billing cycles, usage-based pricing, and contract amendments is becoming cumbersome.

‍

✅ CPQ integrates with your billing and CRM systems, simplifying subscription management and renewals.

5. Reps Display Inconsistent Quoting Practices

‍

⚠️ Different sales reps offer inconsistent discounts or fail to follow pricing guidelines.

‍

✅ CPQ enforces standardization, ensuring all quotes adhere to approved pricing rules. Any quotes that do not adhere to the guidelines can be automatically flagged for approval.

6. You Have Difficulty Handling Approval Workflows

‍

⚠️ Approval bottlenecks occur frequently due to complex pricing and discount approvals, especially in sales cycles where multiple approvers or levels of approval are required.

‍

✅ CPQ automates approval workflows, reducing delays and manual intervention. Many CPQ tools allow for multiple approval processes to run simultaneously, meaning less waiting around for different approvers to sign off.

7. Your Sales Team Or Product Line Is Growing

‍

⚠️ You are scaling your sales team or expanding product offerings, and manual quoting is becoming unmanageable.

‍

✅ CPQ supports scalability by providing a unified system for all sales reps to generate accurate quotes.

8. You Make Contract Amendments Often

‍

⚠️ You regularly need to amend contracts for existing customers due to add-ons or changes in usage.

‍

✅ CPQ helps manage and automate contract amendments, reducing manual effort and errors.

9. You Have Trouble Tracking Quoting Performance Metrics

‍

⚠️ It’s hard to measure metrics like average quote value, approval times, and quote accuracy.

‍

✅ CPQ tools provide detailed analytics on quoting efficiency, approval times, and conversion rates.

10. You Encounter Integration Challenges with ERP Systems

‍

⚠️ Your sales process suffers due to fragmented systems for CRM, billing, and quoting.

‍

✅ Modern CPQ solutions integrate seamlessly with CRMs such as Salesforce and HubSpot,  and ERP systems like Netsuite, creating a unified sales workflow.

‍

5 Signs You Should Might Not Be Ready

‍

Purchasing a CPQ tool is a significant investment for any SaaS business, and there are situations where it might not make sense. Here are some key signs that your SaaS business may not be ready for a CPQ tool:

‍

1. You Have A Simple Product Line And/Or Pricing Model

‍

⚠️ Your business offers straightforward pricing without complex tiers, add-ons, or custom configurations.

‍

✅ CPQ tools are designed to handle complexity. If your pricing is simple, the cost and complexity of a CPQ system might outweigh the benefits.

2. Your Sales Volume Is Still Low

‍

⚠️ If your sales volume is low and you don't anticipate a significant uptick in the near future, quotes can be easily managed manually without significant delays or errors and you may not see ROI from adding a CPQ tool to your tech stack.

‍

✅ CPQ systems are best suited for businesses with higher sales volumes where manual quoting becomes a bottleneck.

3. You’re Still Figuring Our Your Products & Pricing

‍

⚠️ You’re in the startup phase, still validating your pricing model and sales process. You’re unsure what changes are coming down the pike.

‍

✅ Investing in a CPQ tool might be premature if you’re still iterating on your product-market fit and pricing strategies, and may introduce premature rigidity into your sales process, making it hard to adapt to future changes.

4. You Don't Have Much Need For Discounting and Custom Quotes

‍

⚠️ Your sales reps rarely offer discounts or need custom quotes; most sales are at list price.

‍

✅ One value of CPQ is managing discounts and custom quotes efficiently. If these aren’t common, CPQ’s benefits are limited.

5. You Lack Resources Or Budget For Implementation

‍

⚠️ Your team lacks the technical expertise or resources to handle a CPQ implementation, and you have no budget allocated for external consultants.

‍

✅ CPQ systems require significant setup, customization, and integration efforts. Without internal or external resources, implementation can become a burden.

‍

Deciding whether to invest in a CPQ solution can be challenging, especially when balancing the potential benefits with the costs. If you’re still unsure if a CPQ tool is the right move for your SaaS business, the experts at Candybox can help. Our team of consultants specializes in assessing business needs and guiding you toward the best solutions to streamline your sales process.

Reach out to Candybox today for a personalized consultation and get the clarity you need to make an informed decision.